Erin Brown Events
Erin Brown Events is an event planning and design company in Tulsa Oklahoma that specializes in weddings, corporate events and social gatherings.
Erin came to me for a rebrand of her branding. When we created our goals for the project, we wanted to focus on her high quality work, expertise in planning, and attention to detail, while also being caring and approachable. We wanted her branding to reflect these things in the way letters wrapped and curved, but also stood straight and strong.
Project Details:
Custom headshot illustration
Business Cards
Notecards
Multi-page PDF Welcome Packet
Brand Research & Positioning
Discovery & Inspiration
Messaging - Tagline & Oneliner
Logo Marks & 2 Custom Patterns
Custom Color Palette
After researching and discovering characteristics of her business, her personality and her customers, we wanted to create a brand that was elevated, organized, calming and also artistic.
The logo was created from a font inspiration starting point and edited to bring in a more luxurious and artistic personality. The arm height of the E, the swoop of the N and B, as well as the thickness of the lines were all edited to match Erin’s style.
The monogram is a combination of E and B with the E in the foreground and the B fading into the background.
“The most valuable piece of the process was digging deep into my business and discovering my true brand.”
For Erin’s stationery we created a square two toned business card, a multi-page digital PDF welcome packet that she is able to send to new clients with information and tips to make their event seamless and stress-free. Lastly we created personalized notecards with her pattern spanning the backside for notes to clients and vendors.
Most people that are planning important events either don’t have the time, or are simply overwhelmed with the whole process. Erin Brown Events takes away the stress by using her expertise to design an unforgettable experience and drills down to even the tiniest personalized detail. Her clients have a sense of calm, can enjoy the event planning, and can focus on other aspects of their lives knowing that she has it handled.
“Before I came to Hayley my branding was outdated and clunky. Now I LOVE my branding and thought the experience was great overall. Hayley is fantastic and so talented! She is also so patient and easy to work with.”