Services
The branding process is created to bring clarity and confidence in your business and your message. We build from the ground up, starting with your mission and goals, and ending with your aesthetics and printed materials.
The Process
1. Connect
We connect and schedule a time to chat about
your project (ideally over an iced latte)
2. Discovery
We will go through a design discovery questionnaire that nails down your why, your target market, your competition, your goals and your aesthetics
3. Sketch
We take pencil to paper and create a blueprint of your logo options long before we ever get onto the computer
4. Design & Deliver
We take the sketched ideas onto the computer and bring them to life. We work closely with you on the design to make sure throughout this step that we are staying aligned to your goals
5. Stationery Pieces
We move onto your stationery suite. We design your stationery to go seamlessly with your branding. We work with high-quality printing partners to make sure your stationery comes out exactly how we planned
6. Launch and Rollout (Trailblazer)
With the trailblazer package, the last step is to create a launch/roll-out schedule for your brand. This includes guiding you through launching your new brand to your social media followers and email list
Trailblazer Branding Package
Dive deep into your branding, your messaging and your overall vision with this 7-8 week branding package. This package combines brand strategy and design for a full-scale rollout and launch in the last week.
We will focus on creating a vision for your brand along with your strategy that will guide the growth of your business. Then we'll jump into the aesthetics, like your logo, submark, custom pattern and color palette. We'll finish with your printed stationary suite that will fuel your in-person marketing.
• Brand Discovery
• Moodboard
• Season Color Psychology
• Submark, Logo Design & Variations
• Final Files for Digital & Print & Brand Style Manual PDF
• + Tagline Creation + Mission Statement/One-Liner
• + Custom Pattern/Secondary Illustrations
• 3 Designed and Printed Stationery Items (100 each)
• + Guidance and graphics for rollout and launch of new brand
Starter Branding Package
This 4-5 week package is for businesses who want to build the foundation of their brand and kick-start their visual design. We focus on creating the logo design and submark for your business, along with the most important stationery and first impression, your business card!
• Brand Discovery
• Moodboard
• Season Color Psychology
• Submark & Logo Design
• Final Logo Files for Digital & Print
• Brand Guidelines PDF
• Business Cards - Digital Design
Website Design
*Only offered as an add-on to the above two branding packages.
Every business needs an online presence and it can be an intimidating process. With this package, we will walk through creating a fully responsive Squarespace site for your business. You will walk away with a fully functioning and customized site that you will be equipped with how to maintain and edit yourself. 5 WEEK PROCESS
• Consultation
• Site-mapping
• 5 pages responsive Squarespace site (Home, About, Services, Contact + page of your choice)
• Desktop & Mobile Friendly
• Purchased Stock Photography (5 images)
• Final walk-through of using and maintaining your site
• Does not include url or hosting costs
Audits - Brand Mentorship Sessions
These Brand Mentorship Sessions are hour long sessions that are customized to what you need to examine in your business, whether that's an audit of your branding or an audit of your website.
If you want an expert’s second pair of eyes on your branding and website to see if it aligns with your goals, reaches the people you want to reach, and functions well for your business, you are the perfect fit for these Brand Mentorship Sessions!
FAQs
HOW DO YOU GET TO KNOW ME AND MY BUSINESS?
It is very important to me for you to be a collaborator and not just a client. With that said, I spend time with you during the consultation and questionnaire to really uncover your business and goals. I also do my research and try to immerse myself in your industry, not to mention our many calls/meet ups (if local) throughout the process.
WHAT DO I NEED TO DO BEFORE HIRING YOU?
I would recommend doing a self-evaluation of your business and where you want to see yourself in 5 years. I will help uncover a lot of the aspects of your business, but it would be great if you knew where you want to take your business and who you want to reach. It would also be nice to go through a brand audit with me! The cost will be applied to the branding package you choose.
HOW MUCH TIME IS REQUIRED OF ME?
My goal is for you to be involved and aware of each step of the process. My clients who have had the most success in converting, raising their prices, or growing their business have been very involved in each step of the process. The majority of your homework is at the beginning of the project with answering the questionnaire and building your inspiration board. The rest of the process is spent collaborating on options sent, revisions, color choices and final approval.
DO YOU DESIGN WEBSITES?
Yes I do, but I only take on a handful of website projects a year, and I strongly recommend first going through one of my branding packages and having your website be an add-on at the end of the process. If you want more info, email me!
HOW MUCH DO YOUR SERVICES COST?
This changes with every project, based on the needs of your business. Branding packages start at $3,000+. Payment plans are offered and are split into three equal payments throughout the project. For custom projects, once we have our first consultation I will have a clear idea of the scope of the project and will present a quote.
WHAT IS THE TIMELINE LIKE?
Each project type is different, but you can expect a minimum of 5 weeks for the starter package and 7 weeks for the trailblazer. For custom projects, the timeline will be given in detail along with the quote after our first consultation.
HOW DO I GET MY PROJECT STARTED?
Get in contact! After agreeing to the project and price, the next step is signing the contract and putting down your first of three deposits. That puts your project in the first available spot in my schedule.
DO YOU JUST OFFER BRANDING AND LOGO DESIGN?
Nope! I love branding, but I also specialize in layout and print design. If you don't see what you're looking for, reach out and ask! I would love to talk about a custom design project or retainer project.
WHAT PROJECTS DO YOU MOST ENJOY?
My heart is in small business branding. HB Designs was built with small businesses in mind, and as a local lover myself, my goal is to help equip and empower small business owners and other entrepreneurs.
What Clients are Saying
“Hayley was very kind and patient with us throughout the process. We ended up with a great logo and submark that perfectly encapsulates our vision for our new law firm. She caught our vision and turned it into something tangible that we could use to promote our new business.”
“I was nervous to hire a brand designer because I was nervous of wasting my money. But Hayley made me feel so important and that my brand truly mattered beyond social media and a website! She made me really evaluate who I was as a business and what my purpose was - you can’t put a price on that!”
“I learned so much about my business and really narrowed down why I do what I’m doing. It has made me feel so confident in owning my own business.”
“Hayley was one of the best investments I could have possibly made for my business.”