Letter Jess
Project Details:
Custom Pattern & Color Palette
Business Cards
Notecards
Website Design
Brand Research & Positioning
Discovery & Inspiration
Messaging - Oneliner
Logo Marks & Variations
Jess from LetterJess came to me as she was putting the plan in place to leave her current job and take the leap as a full-time entrepreneur. She wanted to build relationships with her target audience, create the recognition, and focus on the spirit of her brand to draw people into a community.
Our goal with the branding was to create an unapologetically feminine, bold, elegant and classically fun brand marks so that she could build a business and products around her passion for calligraphy, monograms and embroidery.
So we created completely custom and collaborative brand marks that brought in her calligraphy and monogram creation with a custom font and pattern elements to create her feminine and southern logo design.
We also created her squarespace website and shop using a collaboration of her digitized calligraphy and the gorgeous imagery from Jodie Brim Photography.
